College of Engineering » Google http://www.engr.uky.edu University of Kentucky College of Engineering Thu, 17 Jan 2013 14:47:23 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.1 Google’s Matt Cutts Speaks at South By Southwest Expohttp://www.engr.uky.edu/news/2011/05/googles-matt-cutts-speaks-at-south-by-southwest-expo/ http://www.engr.uky.edu/news/2011/05/googles-matt-cutts-speaks-at-south-by-southwest-expo/#comments Wed, 04 May 2011 12:54:06 +0000 Kel Hahn http://www.engr.uky.edu/?p=3078 Google’s top search engineer and University of Kentucky alumnus Matt Cutts, explains Google’s decision to revamp its search algorithm to penalize “content farms,” websites that focus on getting high search rankings to lure traffic that produces ad revenue but offer low-quality information.

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